Racebrook Portfolio Companies:
Conventional marketing and sales approaches no longer effectively and quickly address today's challenging real estate environment. As a result, Racebrook acquired Sheldon Good & Company, the pioneer of efficient commercial real estate auction programs since 1973.
The firm boasts the highest closing ratio for both residential and commercial property of any firm of its kind. The company offers an innovative approach to marketing real estate, utilizing a broad array of accelerated transaction and marketing services that range from open-outcry auction programs, alternative sales strategies, sealed bid offerings, and loan sales throughout North America and the Caribbean.
At Sheldon Good & Company, our mission is to insure timely, effective, and efficient sales of all real estate asset classes. The sole measure of achievement is the successful disposition of real estate regardless of the plan used to accomplish this goal. As a result, specialized event, auction, and momentum-building marketing techniques are employed in a sophisticated and comprehensive manner by a team of experienced professionals to optimize the net present value of real estate assets - thus delivering maximum returns and superior results while minimizing absorption time and holding costs.
A targeted marketing approach is established for each assignment based on thorough research and comprehensive analyses of market conditions and trends. A broad spectrum of relevant factors are considered and evaluated, including customer demographics, the competitive environment, and current and future market opportunities to determine the right positioning and pricing matrix.
To learn more, visit Sheldon Good & Company.